Get your data fit for purpose and win the marketing race!


What is Data Fitness

‘Data fitness’ is all about humanising your marketing data and getting it ‘fit for purpose’

Is this you?


You own B2B marketing or client data


You have duplicates, gaps or inaccuracies


These deficiencies are impacting your ability to do highly targeted or personalised marketing


Your marketing data is driving you or your sales team nuts!

What DAVE does for you!

  • Homes in on any deficiencies,
  • Driving higher levels of targeted and personalised marketing,
  • Leading to far greater marketing returns,
What DAVE can fix
How it works

Fitness Assessment & Makeover

Find out what shape your data is in and give it a makeover, so it instantly becomes more usable. Is it fit for purpose or is it bloated and full of junk? Is it going to help you win the marketing race or is it lacking the necessary stamina and muscle?

Personalised Bootcamp

Let us help you get your data back into shape through our custom data bootcamp. We’ll form a data policy with you to establish what marketing activity your data needs to support and what you want your data, ultimately, to look like. We work it hard and ensure you get it back in marketing fit shape.

Regular Circuit Sessions

Fitness isn’t a one-off event. Marketing data is a dynamic beast that puts on unwanted kilos quicker than a blink of an eye. Once you’ve gotten your data back into shape, you need to keep it that way and ensure it always complies with your data policy. Enroll into our on-going fitness program and we will make sure your data never “goes rogue” on you again.

Data Fitness Try-Out

Have you got a smaller dataset or just want to try DAVE out with up to 5,000 contacts? Give us your data for a short while and we will return it, looking better than ever.
Why DAVE is the answer

Systems are temporary. Data is permanent! Look after your data and it will look after you.

We are sure, by now, that the case for keeping your data at peak fitness, at all times, is highly compelling. 

In case you still aren’t convinced, check out How much bad data is costing you

Ok, so you are convinced you need to do something. So, what are your options?

Fixing it yourself in-house; or
Outsourcing off-shore to keep the cost down; or
Using a local provider to handle it for you

All three of these are viable choices but each has its own pitfalls.

If you are unable to tick all of these boxes, then DAVE is your best option.


Repeatable process: are you creating one? Without that, you are “back to square one” every time you clean-up your data


Lowest cost: is your data being cleaned at the lowest cost possible? Doing it in-house looks attractive, but you are often using staff who would normally have other responsibilities, each of which has a cost.


Data security: how secure is your data whilst it is being cleaned? Many organisations prefer that their data stays on-shore. Do you have that option?

Expert professional services: is your data cleaning process being executed by experts who can steer you in the right direction and ensure you get the best result? There’s a lot to be said for having an expert looking after you who makes the whole process entirely low-maintenance

Fast turnaround: Marketing moves fast and events can quickly overtake a data clean-up. How quick is the process you have chosen?


Corporate personalisation: every organisation needs to use its data in a way that will give them a competitive marketing edge. Does your process allow you to have your data just way you need it?


Local knowledge: are you utilising local knowledge to get your data cleaned? Without it, your data integrity is at risk and you may be in for a few nasty surprises


Data extension and enrichment: does your process allow for more than just cleaning up the data? Are you able to use a reliable source to enrich and extend your data?

If you haven’t been able to tick all of these boxes and you recognise the importance of them, then we invite you to read on and learn how DAVE tackles them and gives you the best all-round Data Fitness service.

Ready to find out more

If you’re ready for your data to be marketing fit, sporting some extra muscle and fully compliant with your data policy, contact us and let us make your data deliver.