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Systems are temporary. Data is permanent! Look after your data and it will look after you.
We are sure, by now, that the case for keeping your data at peak fitness, at all times, is highly compelling.
In case you still aren’t convinced, check out How much bad data is costing you
Ok, so you are convinced you need to do something. So, what are your options?
All three of these are viable choices but each has its own pitfalls.
If you are unable to tick all of these boxes, then DAVE is your best option.
Repeatable process: are you creating one? Without that, you are “back to square one” every time you clean-up your data
Lowest cost: is your data being cleaned at the lowest cost possible? Doing it in-house looks attractive, but you are often using staff who would normally have other responsibilities, each of which has a cost.
Data security: how secure is your data whilst it is being cleaned? Many organisations prefer that their data stays on-shore. Do you have that option?
Fast turnaround: Marketing moves fast and events can quickly overtake a data clean-up. How quick is the process you have chosen?
Corporate personalisation: every organisation needs to use its data in a way that will give them a competitive marketing edge. Does your process allow you to have your data just way you need it?
Local knowledge: are you utilising local knowledge to get your data cleaned? Without it, your data integrity is at risk and you may be in for a few nasty surprises
Data extension and enrichment: does your process allow for more than just cleaning up the data? Are you able to use a reliable source to enrich and extend your data?
If you haven’t been able to tick all of these boxes and you recognise the importance of them, then we invite you to read on and learn how DAVE tackles them and gives you the best all-round Data Fitness service.