Marketing Data Matters

Why you should invest more in your data Over the last 10 years, there has been a growing recognition of the true value of data, leading to the headlines that “Data is the new oil!” This perception is primarily focussed on the existence of the data but not necessarily...

Retailers' interactions with prospective customers have been transformed by collecting consumer data and using it to boost income through retention and upselling. You can use customers' interests and experiences to produce 5-8 times the return on investment of a...

Learn how the state of your data impacts your sales. This was a briefing presented on 30th November 2021. It outlines the issues regularly found in contact data, why that is a problem and what you can do about it. This is also available as a PowerPoint presentation....

Guest post by Vicky Mahn-DiNicola, RN, MS, CPHQ What causes your organization’s data to go bad? And what steps can you take to maintain data integrity? Welcome to the final part of our three-part series on data quality. In a previous post, I discussed what it means to...

Guest post by Vicky Mahn-DiNicola, RN, MS, CPHQ How fit is your data? And what does it mean to have ‘fit’ data? To understand data fitness, you need to first have a good understanding of data quality. A helpful and well-adopted definition of data quality throughout...

Guest post by Vicky Mahn-DiNicola, RN, MS, CPHQ Reaching a high level of trust in your organization’s performance measurement data is dependent on people, processes and technology all working together to ensure the highest levels of data quality possible. Data quality...

A recent survey by Experian Data Quality found that an average company is losing 12% of revenue because of bad data. This comes from roughly a quarter of information in critical business systems believed to be inaccurate in many organisations. This is costing...

At Demand Flow Intelligence, we clean and use clients’ data to execute carefully conceived marketing tactics, designed to generate sales. As you can imagine, in terms of the quality of the data, we see a lot of horror stories and witness the effects. Marketing data is...

Your audience is rapidly going virtual. What does that mean for your marketing? As a business that has operated in a virtual mode since 2001, we know, when it comes to marketing engagement what is “through the looking glass”. In one sense, marketing is easy – you...

In our previous article, we explored the new world of connecting with a virtual audience and if, as an outbound tactic, the telephone call would work. Our own results and evidence around us, have shown that calls are being answered readily and are well received. The...