Marketing Data Matters

 

Marketing Data is Nothing Without Quality

Marketing Data is Nothing Without Quality

Why you should invest more in your data Over the last 10 years, there has been a growing recognition of the true value of data, leading to the headlines that “Data is the new oil!” This perception is primarily focussed on the existence of the data but not necessarily...

Why You Need Your Consumer Data Cleaned

Why You Need Your Consumer Data Cleaned

Retailers' interactions with prospective customers have been transformed by collecting consumer data and using it to boost income through retention and upselling. You can use customers' interests and experiences to produce 5-8 times the return on investment of a...

Sales Briefing – Your data is stealing your sales!

Sales Briefing – Your data is stealing your sales!

Learn how the state of your data impacts your sales. This was a briefing presented on 30th November 2021. It outlines the issues regularly found in contact data, why that is a problem and what you can do about it. This is also available as a PowerPoint presentation....

Six Root Causes of Poor Data Fitness

Six Root Causes of Poor Data Fitness

Guest post by Vicky Mahn-DiNicola, RN, MS, CPHQ What causes your organization’s data to go bad? And what steps can you take to maintain data integrity? Welcome to the final part of our three-part series on data quality. In a previous post, I discussed what it means to...

Six Dimensions of Data Fitness

Six Dimensions of Data Fitness

Guest post by Vicky Mahn-DiNicola, RN, MS, CPHQ How fit is your data? And what does it mean to have ‘fit’ data? To understand data fitness, you need to first have a good understanding of data quality. A helpful and well-adopted definition of data quality throughout...

The Five Stages of Health Care Data Quality Maturity

The Five Stages of Health Care Data Quality Maturity

Guest post by Vicky Mahn-DiNicola, RN, MS, CPHQ Reaching a high level of trust in your organization’s performance measurement data is dependent on people, processes and technology all working together to ensure the highest levels of data quality possible. Data quality...

How much is bad data costing you? – It could be $millions.

How much is bad data costing you? – It could be $millions.

A recent survey by Experian Data Quality found that an average company is losing 12% of revenue because of bad data. This comes from roughly a quarter of information in critical business systems believed to be inaccurate in many organisations. This is costing...

The 7 top reasons why you should invest in your marketing data

The 7 top reasons why you should invest in your marketing data

At Demand Flow Intelligence, we clean and use clients’ data to execute carefully conceived marketing tactics, designed to generate sales. As you can imagine, in terms of the quality of the data, we see a lot of horror stories and witness the effects. Marketing data is...