Marketing Data is Nothing Without Quality

Marketing Data is Nothing Without Quality

by | Jun 30, 2022 | Marketing Data Matters

Why you should invest more in your data Over the last 10 years, there has been a growing recognition of the true value of data, leading to the headlines that “Data is the new oil!” This perception is primarily focussed on the existence of the data but not necessarily...
Why You Need Your Consumer Data Cleaned

Why You Need Your Consumer Data Cleaned

by | Feb 25, 2022 | Marketing Data Matters

Retailers’ interactions with prospective customers have been transformed by collecting consumer data and using it to boost income through retention and upselling. You can use customers’ interests and experiences to produce 5-8 times the return on...
Six Root Causes of Poor Data Fitness

Six Root Causes of Poor Data Fitness

by | Aug 24, 2021 | Marketing Data Matters

Guest post by Vicky Mahn-DiNicola, RN, MS, CPHQ What causes your organization’s data to go bad? And what steps can you take to maintain data integrity? Welcome to the final part of our three-part series on data quality. In a previous post, I discussed what it means to...
Six Dimensions of Data Fitness

Six Dimensions of Data Fitness

by | Aug 24, 2021 | Marketing Data Matters

Guest post by Vicky Mahn-DiNicola, RN, MS, CPHQ How fit is your data? And what does it mean to have ‘fit’ data? To understand data fitness, you need to first have a good understanding of data quality. A helpful and well-adopted definition of data quality throughout...