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The Five Stages of Health Care Data Quality Maturity

The Five Stages of Health Care Data Quality Maturity

by admin | Aug 24, 2021 | Marketing Data Matters

Guest post by Vicky Mahn-DiNicola, RN, MS, CPHQ Reaching a high level of trust in your organization’s performance measurement data is dependent on people, processes and technology all working together to ensure the highest levels of data quality possible. Data quality...
How much is bad data costing you? – It could be $millions.

How much is bad data costing you? – It could be $millions.

by admin | Jan 24, 2021 | Marketing Data Matters

A recent survey by Experian Data Quality found that an average company is losing 12% of revenue because of bad data. This comes from roughly a quarter of information in critical business systems believed to be inaccurate in many organisations. This is costing...
The 7 top reasons why you should invest in your marketing data

The 7 top reasons why you should invest in your marketing data

by admin | Jan 24, 2021 | Marketing Data Matters

At Demand Flow Intelligence, we clean and use clients’ data to execute carefully conceived marketing tactics, designed to generate sales. As you can imagine, in terms of the quality of the data, we see a lot of horror stories and witness the effects. Marketing data is...
The Watercooler is Dead – Long Live the Teleccino: How to engage a virtual audience

The Watercooler is Dead – Long Live the Teleccino: How to engage a virtual audience

by admin | Jan 24, 2021 | Marketing Data Matters

Your audience is rapidly going virtual. What does that mean for your marketing? As a business that has operated in a virtual mode since 2001, we know, when it comes to marketing engagement what is “through the looking glass”. In one sense, marketing is easy – you...
I’ll never forget what’s’is-name: How to keep those hard-won relationships going

I’ll never forget what’s’is-name: How to keep those hard-won relationships going

by admin | Jan 24, 2021 | Marketing Data Matters

In our previous article, we explored the new world of connecting with a virtual audience and if, as an outbound tactic, the telephone call would work. Our own results and evidence around us, have shown that calls are being answered readily and are well received. The...
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Recent Posts

  • Marketing Data is Nothing Without Quality
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  • Six Dimensions of Data Fitness

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